Amazon PPC Tutorial
In our Last blog, we have written full details about Amazon Pay Per Click Campaign (PPC). Here is the following article link :
Link: https://ecomconsultantsltd.blogspot.com/2019/02/what-is-amazon-ppc-campaign-amazon-ppc.html
In this blog now we will show you how to create an Amazon PPC Campaign.
Step 1: First of all go to the Amazon Seller Account. Here you can see the overall status of your Amazon Account.
Step 2: Then Hover your mouse to the "Advertising" section & Select the "Campaign Manager" option
Step 3: Click to the "Create campaign" button.
Step 4: Choose your campaign type. Here you will found there are the following two types of campaign.
1) Sponsored Products - Promotes product to shoppers activity searching with related keywords or viewing similar products on Amazon.
2) Sponsored Brands (Formerly Headline Search Ads) - Showcase a collection of products to shoppers activity searching with related keywords on Amazon.
Step 4 (A): If you choose Sponsored Products then you will find the following view. First, we will show these process steps. Later we will show the other process steps From Step 4(B).
Here give your campaign name. Basically, A campaign name is only visible to you, so choose a name that you can easily identify and refer back to later.
Step 5: Choose Portfolio from the drop-down option. Basically selecting a portfolio that best aligns with your marketing needs. (We Recommend you select no portfolio)
Step 6: Then next come time. "Start" date will be already given and "End" date will be given by default as "no end date". Basically Choosing no end date means your campaign will run for longer, and a longer time frame can give you better insights into search terms and keyword performance to further optimize your campaign.
Step 7: Give your daily "Daily budget". Your budget puts a limit on how much you will spend on this campaign. Your daily budget is the amount that you are willing to spend on a campaign averaged over a month. You can always change your budget later.
Step 8: Then Select your Targeting type. This section is very important. Here you will found there are two targeting types. First one is "Automatic targeting" which means Amazon will target keywords and products that are similar to the product in your ad. And the second one is "Manual targeting" which means Choose keywords or products to target shopper searches and set custom bids. ( We recommend to choose Manual targeting )
Step 9: Then the section comes "Create an ad group" which means An ad group is a group of ads sharing the same set of keywords and products. Consider grouping products that fall within the same category and price point range. You will create your first ad group now. You can edit your campaign after launch to create additional ad groups in campaign manager. First, give the name. Remember name must be having with no space.
Step 10: Select your product. For your desired product, you can search here. and then select "add". Then the selected product will come on the right side.
Step 11: Select your Campaign bidding strategy. This is the Amazon new feature. There are 3 types of bidding.
Step 12: After selecting Campaign bidding strategy, then next come "Default bid". Basically Default bid applies to all clicks unless you set a different bid for a keyword. Based on the bidding strategy and the placement increase you choose, your bids might change.
Step 12: Then Then Section comes "Targeting". Targeting uses keywords and products to help your ads appear in search and detail pages. There are 2 types targeting:
Step 13: Next section is "Keywords". Your keywords (word combinations and phrases) are used to match your ads with search terms that shoppers are using to find products. You can see there will be "Suggested" keywords which are reference by Amazon. In "Enter Keywords" you can add your own customized keywords. If you want to an easy way to give your keywords then upload your file in the "Upload file". If you added any keywords then it will be gone below section which means it was selected.
Step 15: Finally Click to the "Launch campaign" to finish the process.
Step 16: Then You can see your "Campaign" will be appearing as Delivering.
Link: https://ecomconsultantsltd.blogspot.com/2019/02/what-is-amazon-ppc-campaign-amazon-ppc.html
In this blog now we will show you how to create an Amazon PPC Campaign.
Step 1: First of all go to the Amazon Seller Account. Here you can see the overall status of your Amazon Account.
Step 2: Then Hover your mouse to the "Advertising" section & Select the "Campaign Manager" option
Step 3: Click to the "Create campaign" button.
Step 4: Choose your campaign type. Here you will found there are the following two types of campaign.
1) Sponsored Products - Promotes product to shoppers activity searching with related keywords or viewing similar products on Amazon.
2) Sponsored Brands (Formerly Headline Search Ads) - Showcase a collection of products to shoppers activity searching with related keywords on Amazon.
Step 4 (A): If you choose Sponsored Products then you will find the following view. First, we will show these process steps. Later we will show the other process steps From Step 4(B).
Here give your campaign name. Basically, A campaign name is only visible to you, so choose a name that you can easily identify and refer back to later.
Step 5: Choose Portfolio from the drop-down option. Basically selecting a portfolio that best aligns with your marketing needs. (We Recommend you select no portfolio)
Step 6: Then next come time. "Start" date will be already given and "End" date will be given by default as "no end date". Basically Choosing no end date means your campaign will run for longer, and a longer time frame can give you better insights into search terms and keyword performance to further optimize your campaign.
Step 7: Give your daily "Daily budget". Your budget puts a limit on how much you will spend on this campaign. Your daily budget is the amount that you are willing to spend on a campaign averaged over a month. You can always change your budget later.
Step 8: Then Select your Targeting type. This section is very important. Here you will found there are two targeting types. First one is "Automatic targeting" which means Amazon will target keywords and products that are similar to the product in your ad. And the second one is "Manual targeting" which means Choose keywords or products to target shopper searches and set custom bids. ( We recommend to choose Manual targeting )
Step 9: Then the section comes "Create an ad group" which means An ad group is a group of ads sharing the same set of keywords and products. Consider grouping products that fall within the same category and price point range. You will create your first ad group now. You can edit your campaign after launch to create additional ad groups in campaign manager. First, give the name. Remember name must be having with no space.
Step 10: Select your product. For your desired product, you can search here. and then select "add". Then the selected product will come on the right side.
Step 11: Select your Campaign bidding strategy. This is the Amazon new feature. There are 3 types of bidding.
- Dynamic bids - down only: Amazon will lower your bids in real time when your ad may be less likely to convert to a sale. Any campaigns created before January 2019 used this setting.
- Dynamic bids - up and down: Amazon will raise your bids (by a maximum of 100%) in real time when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.
- Fixed bids: Amazon will use your exact bid and any manual adjustments you set, and won’t change your bids based on the likelihood of a sale.
Step 12: After selecting Campaign bidding strategy, then next come "Default bid". Basically Default bid applies to all clicks unless you set a different bid for a keyword. Based on the bidding strategy and the placement increase you choose, your bids might change.
Step 12: Then Then Section comes "Targeting". Targeting uses keywords and products to help your ads appear in search and detail pages. There are 2 types targeting:
- Keyword targeting - It means Choose keywords to help your products appear in shopper searches.
- Product targeting - It means Choose specific products, categories, brands or other product features to target your ads.
Step 14: And finally there will be a section which name is "Optional: negative keywords" which is Negative keywords prevent your ads from displaying when a shopper’s search terms match your negative keywords. You can exclude irrelevant searches, reducing your advertising cost. So here just add your negative keywords which you really don't like those keywords.
Step 15: Finally Click to the "Launch campaign" to finish the process.
Step 16: Then You can see your "Campaign" will be appearing as Delivering.
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